Mastercard is a well-known credit card brand from the United States.
Mastercard is introducing the group’s payment pilot project in five Brazilian supermarkets.
Using facial recognition, this project aims to make contactless payment possible.
A pilot project in Brazil
Using facial recognition, this project aims to make contactless payment possible. The tedious process of searching for your wallet at the checkout will soon be a thing of the past if the idea of the US financial service provider Mastercard becomes widely adopted in the future.
As a result, the business started a pilot project in Brazil’s So Paulo. There are five locations where the biometric “Check Out” takes place.
This is how the method works
Users must first register in the identity checker or retailer app before they can use the biometric payment method. Users can store their biometric information in this app. At the checkout, users simply need to look into the camera.
For unlocking iPhones, this principle is comparable to Apple’s Face ID. Mastercard is working with Brazilian startup Pay face to bring this project to life. Pay face created an app for supermarkets.
The Plan: An international rollout of the system
Mastercard’s senior vice president of product innovation, Nili Klenoff, explains that the company also intends to implement the system in Asia, Latin America, Africa, and the Middle East in the near future.
Mastercard intends to provide this solution worldwide in the long run.
Additional functions based on this technology are currently being developed. However, the providers are unable to provide an exact date for when the method will be implemented in other nations.
How does it work?
Take a picture of your face or scan your fingerprint to register with an app on Mastercard. This can be done at a payment terminal or on your smartphone.
After that, you can add a credit card that is linked to your biometric information. It is similar to the technology that Amazon is testing in the United States.
Mastercard says it will later expand the program to the United States, Europe, the Middle East, and Asia. Bhalla stated that Mastercard’s long-term goal is to make the technology “globally interoperable.”This could be used anywhere once your credentials have been saved.
According to Mastercard, the feature could be integrated with loyalty programs and use previous purchases to generate customized recommendations.
Is The Biometric Payment System safe?
The utilization of biometric data for installments raises a large group of worries around security and how the information gets gathered
As far as it matters for its, According to Mastercard, all of the information that customers enter into its framework is encoded to ensure that their security is not compromised.
A “token,” which is an irregular line of alphanumeric characters, is replaced by your face or finger impression check when you sign up, and it is then connected to your payment card.
Mastercard stated that it has established a number of guidelines to ensure the safety of customer data. To ship the component, the company is collaborating with a number of businesses, including Fujitsu.
, NEC
, Payface, Aurus, PaybyFace, and PopID.
